In an effort to glean the theme of your web pages, search engines look at the context of links pointing to and from your pages. One way to bake in your SEO is to strategically cross-link within your own site, using meaningful anchor text. Avoid using “Click Here”for your anchor text, unless, of course, you are talking about the perils of “click here.”

Examples:
1. Not Correct
For more information about our personal injury services click here

<a href="/services.html">click here</a>

2. Correct
More information about our personal injury services

<a href="/services/personal-injury/">personal injury services</a>

Bonus:
1. Not Correct
Home

<a href="/">Home</a>

2. Correct
Orlando personal injury lawyer home

<a href="/">Orlando personal injury lawyer home</a>